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Rory Sutherland explores how marketing works best when it embraces luck, spontaneity, and irrationality, challenging the industry's obsession with logic, optimization, and process.
Will Guidara discusses how any business can apply "unreasonable hospitality" to create transformative customer experiences by focusing on making people feel seen, valued, and creating memorable moments that turn customers into lifelong ambassadors.
A fascinating exploration of "unreasonable hospitality" in business, revealing how going above and beyond for customers through creative, thoughtful gestures can transform customer experiences and drive success across industries.